Made in Italy SINCE 1956
Fragi, quality that you can feel on your skin since 1956
Choosing Fragi means choosing a transparent, fully controlled italian production chain.
We manufacture the garments at our facility in Busto Arsizio, where modern technology meets the expert hands of our employees.
Every stage of the process, from the selection of pure cotton to tubular knitting, is carefully designed to guarantee a product of excellence.
WE LIVE FOR THE MEN THAT LOVE THEIRSELF
Our mission
We create every garment to feel like an invisible caress on your skin,
a quiet ally designed to embrace the natural beauty of every body.
Because self confidence starts here, with the very first layer you wear on.
What inspires every choice we make
Our values
Italian authenticity
A short, 100% Italian production chain; a family-owned company combining 70 years of manufacturing experties with the artisanal tradition of the Busto Arsizio textile district.
Realibility
Consistent quality standards ensure maximum consistency and reliability over time. All our products are Oeko Tex certified, a commitment to quality and safe we improve every year since 2006.
Built to last
We create garments made to last, we respect the planet and people who wear them, because we believe that a well-made garment should last for a long time.
Care
Authentic care that brings together respect for our customers, the value we place on people and excellence in the way we handle every fabric. This care and attention are present at every stage of our production process.
Our History
We are not only an underwear brand.
It is a story of family, heritage and craftsmanship passed down from generation to generation in the heart of Busto Arsizio textile district, historically known as the “Manchester of Italy”.
The origins
It all began in the 1940’s, when Enrico Giorgi travelled the streets of Busto Arsizio with a cart loaded with shirts and fabrics. Through his two sons, Antonio and Pietro, the passion grew into business.
In 1956, the Giorgi brothers purchased their first knitting machine, installed it in the family home and began producing underwear.
The name they chose for their company was an affectionate acronym: Fragi, short of Fratelli Giorgi (the Giorgi brothers).
The 1970s and 1980s were years of growth and transformation: ownership passed to Antonio Giorgi, the factory was expanded and distribution grew throughout Italy.
Same philosophy, new milestones
In the 2000’s the company keep going with its process of modernization, launching new lines and products while also deepening its research into sustainability and its environmental impact.
In 2006 Fragi gets Oeko Tex Certification, a recognition that, for the company, was not a destination but a confirmation of what we have always done: putting the quality of cotton and safety at the heart of its work, not only for those who wear the garments, but also for those who make them.
Today, seventy years later, Fragi continues to evolve without chasing the frenzy of constant turnover. We continously refine our garments through meticulous research into fit and materials, while remaining true to the values that have guided us from the very beginning: care, quality, italian production and a short supply chain.
Our commitment to sustainability
At Fragi, sustainability is not a trend, but a responsibility, because we believe the future depends on creating a virtuous cycle.
We believe in an ethical and responsible approach that starts with quality of life, both inside and outside our production facility:
OEKO-TEX® CERTIFICATION
In 2006, we obtained our first OEKO-TEX® STANDARD 100 certification. Today, this certification allows us to guarantee that every component of our garments is free from harmful substances, ensuring products that are safe even for the most sensitive skin.
COMMITMENT TO THE PLANET
We are committed to keeping CO₂ emissions at approximately 1.9 kg per garment produced, almost half the average emissions associated with imported products. A tangible example of the environmental potential of Made in Italy.
RESPONSIBLE PACKAGING
Our boxes are made from 100% recycled cardboard, while our packaging inserts are made from 88.6% recyclable paper.
ZERO WASTE
We have turned waste management into a virtuous process by reusing fabric offcuts for new industrial applications.
